Today's Customers Are Everywhere (and We Mean Everywhere).
Whether they're waiting in line at a traditional brick-and-mortar location, browsing your webpage, or viewing an ad on instagram, consumers interact with your brand in countless ways and places.
For you, this means more feedback than ever before, but it also means that you have to take a different approach to customer listening as a whole. One that not only takes a masterful approach to traditional feedback methods, but goes beyond them to include modern methods, touchpoints, and channels—both solicited and unsolicited.
There's no doubt that there are some extraordinary new ways to collect feedback, but to truly modernize, you have to evolve your approach to customer listening. This means in-corporating an agile mindset that looks at the tenants of traditional listening critically, and then adapts them to leverage new technology and deliver true intelligence for your brand.
Read in our whitepaper how you can change your feedback methods for better results.
